LINK: What’s “In Store” For Retailers This Black Friday?

This year Black Friday falls on November 24.

To help retailers prepare to gear up for the big day, Periscope By McKinsey conducted its second annual research into consumer expectations surrounding Black Friday, including whether consumers intend to shop and, if so, their motivations for doing so as well as their desired shopping channel. What follows are some of the top-level findings from the research. By Channie Mize, General Manager for Retail, Periscope® By McKinsey

Source: What’s “In Store” For Retailers This Black Friday?

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